Ron Reagan’s iconic advertisement for the Freedom From Religion Foundation will be featured in the coming days on Stephen Colbert and Rachel Maddow’s popular television shows. 

The commercial, in which Reagan declares himself an “unabashed atheist, not afraid of burning in hell,” will first be broadcast on “The Late Show with Stephen Colbert” tonight, Jan. 6., shortly after midnight Eastern time. It will run on Tuesdays and Wednesdays until Jan. 21. Additionally, the ad will be played on “The Rachel Maddow Show” on Mondays starting Jan. 12 through Jan. 26, during both the 9 p.m. and midnight time slots. The ad will return to Maddow’s show in February from Feb. 2 to Feb. 16.

In the 30-second commercial, Reagan, who is the outspoken son of President Ronald and Nancy Reagan, says:
Hi, I’m Ron Reagan, an unabashed atheist, and I’m alarmed, as you may be, by the intrusion of religion into our secular government. That’s why I’m asking you to join the Freedom From Religion Foundation, the nation’s largest and most effective association of atheists and agnostics, working to keep state and church separate, just like our Founders intended. Please join the Freedom From Religion Foundation. Ron Reagan, lifelong atheist, not afraid of burning in hell.

Reagan has received FFRF’s Emperor Has No Clothes Award for his lifelong identification as an atheist and his advocacy of the separation between religion and government. He addressed FFRF’s national convention in Madison several years ago and again in Denver in 2024.

FFRF’s “Freethought Matters” TV show has conducted a memorable interview with the ever-quotable Reagan. 

“We thank Ron Reagan for his generous endorsement of FFRF and our work to promote nontheism and get religion out of government,” says FFRF Co-President Dan Barker. “The ad is often thought of as provocative, but accounts for nearly 50 percent of new members — so it’s clearly effective!”

Reagan will headline the 49th annual national convention of the Freedom From Religion Foundation being held in mid-October in Milwaukee.

The broadcasting of these ads is only possible thanks to generous FFRF members who donate to FFRF’s Advertising Fund.

The Freedom From Religion Foundation is a national nonprofit organization with about 42,000 members and several chapters across the country. Our purposes are to protect the constitutional principle of separation between state and church, and to educate the public on matters relating to nontheism.

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